A 2 week PR stunt touting Mr Tayto’s disappearance from packaging before unveiling a 6 week long, 50 video, TikTok campaign of him travelling the globe in-person, doubling Tayto’s online following.
The "Where Is Mr. Tayto?" campaign sparked curiosity by removing the mascot from packaging and social media, launching a viral TikTok series of his global adventures. It boosted Tayto’s TikTok following by 185% and earned multiple industry awards.
