Transition them from their beloved pyramid bags to their new square ones.
The Solution
A full PR and advertising campaign celebrating just how spiritually square both tea and the people who drink it are, and how great it is when we own that.
Lyons Tea’s “We’re Square” campaign turns the move to square tea bags into a fun celebration of comfort and tradition, embracing charmingly uncool moments like cozy ‘granny gaffs’ and quirky tea parties.
